Kylie’s video, seen below, began with her dropping her phone and yelling, “Oh s—t!” and then showed her sitting in her car and talking about her “really comfortable” lip product. The TikToker, whose handle is @plasticchandler, pointed out that the promotion seemed to be “very curated to the style of an influencer” rather than branded to fit Kylie’s usual videos. “You’re a billionaire girl, why are you reviewing lip kits in your car when you live in a multi-million dollar home?” the user questioned. The person then called the video “deliberate” and the phone drop “cringey.”