Fans can now purchase Meghan Markle’s preferred clothing, accessories, and jewelry pieces using her new online store.
The news was shared with her 2.6 million Instagram followers by the Duchess of Sussex, who has often spoken about her approach of mixing high-end designer pieces with more affordable looks. She chose her must-have wardrobe staples through the ShopMy platform and disclosed that she will earn a commission on certain purchases made via her shared affiliate links.
ShopMy is a system created for best-in-class influencers and public personas, where they can make money from their style suggestions. Its commission rate has been said to go as high as 30%, making the business profitable if one has an extensive following.
Describing her selections, Meghan said the process was a “handpicked and curated collection of the things I love.” She added that she has had many requests to reveal information on her style inspirations over the years.
The impact of her style has been felt before. Items that she has worn have sold out in minutes, a phenomenon commonly known as the “Meghan Effect.” One of the best examples of this occurred in 2017 when she stepped out wearing a white coat from Canadian brand Line the Label for her engagement with Prince Harry. Demand was so high that it had supposedly crashed the website of the brand. A Strathberry midi tote she wore a month after that, for £500 ($675), sold out within 11 minutes internationally, including the US and China.
The newly launched collection has 32 pieces, which is a classic and timeless capsule wardrobe. The colors are mainly neutral tones of white, beige, light blue, and black with an emphasis on natural fibers such as linen and cashmere. The collection features classic basics like a fresh white cotton t-shirt, a blue striped “boyfriend” top, and light white linen pants. For smarter outfits, there are more structured items like a black wool jacket and a sophisticated ivory evening dress.
There is a combination of familiar brands on offer, covering the upper-end high-street players such as Theory, Reformation, Polene, Madewell, and J.Crew. Both high-end and more affordable products are available in Meghan’s collection. For example, a Uniqlo trench coat retails at £99, while brown leather slip-on sandals from Saint Laurent are on sale for £595.
The ShopMy platform indicates that commissions range between 10% and 30%, depending on the retailer or brand. It also allows creators and influencers to discover and work with over 47,000 brands in paid partnerships, providing additional avenues for monetization.
This new venture comes on the heels of Meghan’s most recent Netflix endeavor, a lifestyle series that provides a glimpse into her own life—showcasing time spent at home, dining with friends, and pursuing activities such as gardening and cooking.
Apart from her most recent fashion entrepreneurialism, Meghan has been developing her lifestyle business, originally titled American Riviera Orchard and then called As Ever. The line focuses on “beautifully crafted essentials,” from artisan preserves to teas, selling to consumers demanding top-quality carefully produced products.
Her fashion and lifestyle involvement is nothing new. Prior to marrying into the British royal household, Meghan had operated a well-known lifestyle blog, The Tig, for almost three years. The blog was where she could express herself and offer up beauty wisdom, fashion and dietary advice, travel guides, and thoughts about love and life. But she closed it in April 2017, just prior to the news of her engagement to Prince Harry becoming official.
Meghan is further establishing herself as a key influencer in the fashion and lifestyle space with her latest online retailer. Her fashion decisions keep driving demand among customers, thus her presence in these companies is palpable. Her brand continues to evolve, offering fans and followers an ever closer look at her intensely groomed environment, whether through her own fashion campaigns or broader lifestyle projects.
